Burgess Hill - July 30th, 2012 - The Pragma management team
today announced their new venture and intention to build a
distribution business focused on the UK communications reseller
channel.
All three previously worked together at Crane
Telecommunications, a business which enjoyed 18 years of rapid and
sustained growth before being acquired in 2007. David George,
chairman of Pragma said "Crane grew along with its resellers by
focusing on and supporting their needs and Pragma will do this
too".
Pragma see significant opportunity in the channel following a
period of consolidation both at vendor and distributor level.
"This has created a void with little or no real support being
offered to the majority of resellers" commented Tim Brooks,
managing director of Pragma. "We strongly believe that
resellers still value high quality and personal sales, technical
support and training, and Pragma is committed to providing this to
our partners."
Pragma will supply resellers with a world class range of IP-PBX,
unified communications applications and services, although no
details are available yet as to which vendors they will partner
with. "Vendor selection is key and Pragma will only partner
with manufacturers that offer world class products, and can
demonstrate a roadmap that will maintain this position" said Will
Morey, marketing director for Pragma.
In a challenging economic climate and with a great deal of
disruptive technology being launched into the market, now more than
ever resellers will look to partner with suppliers who offer both
feature and margin rich products, backed up by high quality and
personal support. This, together with a commitment to
building lasting relationships through regular social events, will
ensure Pragma quickly becomes a force to be reckoned
with.
Tony Parish, CEO Aura Alliance and G3 is delighted to see the
team back in the UK distribution scene and commented "I have worked
with David, Tim and Will over many years and know this venture will
be a huge success. Their knowledge of the UK reseller channel and
open and honest approach to business is what resellers really need
from a distributor."
Morey commented "We look forward to announcing our first major
vendor partnership in the coming days, and building a strong
distribution business to support resellers across the
UK."